The social funnel: a breakdown
Before diving into social media metrics, let’s review where each one lives in the social funnel.
We will segment the social funnel into four key stages, and in each, we will show in detail a group of social metrics:
- Awareness: these metrics illuminate your current and potential audience.
- Engagement: these metrics show how audiences are interacting with your content.
- Conversion: these metrics demonstrate the effectiveness of your social engagement.
- Consumer: these metrics reflect how active customers think and feel about your brand.
Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing.
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