Social Media Monitoring & Analytics with KI Social

Learn to effectively leverage KI Social to obtain data from your target audience.

Receive 35 hours of training across 8 distinct modules.

Gain social media analytic skills that go beyond KI Social.

Offered both as a one-week course and as weekly modules.

What You'll Learn


How to use the KI Social platform to monitor and analyze social media data across multiple social media platforms.


How to understand and utilize boolean operators and expressions to conduct complex targeted queries and filter out noise.


How to identify and visualize sentiment (positive/negative/neutral) related to social media data and interpret emotional data.


How to use audience identification to determine the gender, age, ethnicity, location, interests, and industries of the users who make up the majority of discussion for a particular subject area.


How to conduct comparative analysis and deep dive searches using the KI Social platform to find the most impactful users within online conversations.

Course Outline

Introduction to KI Social

Module 1

Basic Searches & Metrics

Module 2

Boolean Operators

Module 3

Sentiment & Opinion

Module 4

Audience Identification, Geographic Location

Module 5

Industries & Subject Areas on Social Media

Module 6

Engagement & Impact

Module 7

Engagement & Impact

Module 8

Instructor Bio

Waël Hassan, PhD

Dr. Waël Hassan is one of North America’s leading advisors in the fields of data analysis, privacy compliance, and data management. Waël has been working in the field of data science and privacy for over twenty years, and holds the first Canadian PhD in validation of legal compliance.

Take The KI Social Training Anywhere

You can take this eight-module course online from the comfort of your own home or office. Our modules are conducted in a hands-on environment that works best when participants are logged into KI Data on individual computers.


What is Social Media Monitoring?

Social media monitoring is the process of tracking social media platforms for mentions of a specific topic, such as a brand, product, or service. Social media monitoring is performed by tracking keywords, influential accounts, replies to your accounts, mentions of your accounts, and more.

What are Social Media Analytics?

Social media analytics are all the measurements pertaining to conversation around a topic, including but not limited to the volume of discussion on a topic, the demographic who is discussing a topic, what people are saying on this topic, what major influencers are participating in the discussion, and the sentiment of the discussion around the topic.

What is the benefit of monitoring and analyzing social media?

Social media monitoring and analysis can be used in many areas of business, including:

  • Brand reputation monitoring
  • PR and outreach
  • Market research
  • Competitor analysis 
  • Crisis management

Is the entire eight-module program needed to use KI Social?

Although use of the majority of the platform is covered within the first three modules, all eight modules are needed to fully grasp the capabilities of KI Social.

What kind of background do people have that take this course?

KI Design's Social Media Analytics course was created for those of all backgrounds: social media novices and experts alike.

I have never performed Social Media Analytics before. Will I struggle with the KI Social platform?

No—the KI Social platform is designed to be easy-to-use and intuitive with an appropriate learning curve, making the training appropriate for those with any level of knowledge in social media analytics.

What Social Media platforms will this training cover?

Our Social Media Analytics course will train you to perform analytics on all major social media platforms, including but not limited to Twitter, Facebook, Instagram, Tumblr, Reddit, and Youtube. We also offer training on performing analytics for Blogs, Forums, and Online News.