How to create a social media strategy using Big Data.
To start, the unstructured data from social media should be related to the structured data already available, like the customer details, to derive actionable insights with big data. From there, you can create a social media strategy based on the insights obtained. Chalk out the best possible strategy that encompasses the key factors to bring out consumer-driven results.
With the strategy ready is the time to create the content, that will resonate well with your customers. The content is crucial to determine the success of your strategy.
Then it is time to target the customers. From the results of the analysis performed earlier, you can identify the section of consumers you need to target to get a spot-on result.
When your social media strategy has been executed, analyze it, gain insights and further use it to refine the process. As social media strategist Neal Schaffer asks when talking about social media ROI, “Did your social media efforts, at the end of the day, affect the entire corporate bottom line, and how did it positively or negatively contribute to it?”.
That is the most important result to glean from the social media campaigns or strategies implemented.
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