Big data has made a significant change in how all businesses operate, including social media marketing agencies.
Social media strategies are developed based on the insights found within big data marketing analytics. Not only is social media an output for marketing campaigns it has also become the input for planning future social media strategies.
From likes, comments, shares to following and followers, you can learn a lot about your consumers and their behavior just by accessing their social media profiles. With the enormous quantity of data accessed from social media, big data is helping brands and marketers to manage such data to get actionable insights.
With the data doubling every two years and estimated to reach over 44 trillion gigabytes by the year 2020, it is high time for all businesses, no matter small or large, to start using big data for constructive and innovative purposes, especially on social media.
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